Poland is a perfect place for investment and business expansion. The 2008 Ernst & Young European Attractiveness Survey shows that Poland is very popular among foreign investors who consider the country as one of the most attractive investment destinations in Europe. Tourists, in turn, are enchanted by Polish hospitality and friendliness, Poland’s cultural heritage and the country’s natural wealth.


Poland’s 38-million strong consumer market is one of the biggest in Europe. The country’s favourable localisation, in the centre of Europe, where the main communication routs intersect make it possible to export goods to all European countries and thus reach over 500 million consumers. Poland’s major trade partners are, among others, Germany, Russia, France, Hungary, Ukraine, Spain and China.

Poland is a country with a number of tourist and sport opportunities. The diversity of landscape and natural wealth together with the wide range of recreation forms ranging from sea sports through lake yachting, skiing and mountain climbing attract tourists from all over the world. Recreational tourist opportunities may effectively be completed with elements of Poland’s rich cultural heritage and history.